Key Takeaways:
- Coinbase has added Binance’s BNB token to its listing roadmap after public debate on listing fairness between exchanges.
- A viral discussion on X, including claims about Binance’s high listing deposit and Coinbase’s merit-based process, pushed the issue into the spotlight.
- BNB’s inclusion on Coinbase follows broader scrutiny of listing practices, with both Binance and Coinbase revising policies for more transparency.
Coinbase has officially added Binance’s BNB token to its listing roadmap, following a heated online debate over exchange listing policies.
The discussion began when Limitless Labs CEO CJ Hetherington claimed on X that Binance required a 2 million BNB deposit for spot listings, while Coinbase focused on building meaningful projects on its Base network.
offer from @binance:
— CJ (@cjhtech) October 14, 2025
> 1% airdrop on day 1, alpha listing
> 3% further airdrops in 6 months
> 1% for "marketing" at Binance full discretion
> provide 100% of TVL for token pool on Pancake Swap ($1M+)
> $250k security deposit
> 3% reserved for BNB HODLer programme
> $200k…
Jesse Pollak, head of Base at Coinbase, joined the discussion, saying listings should cost “0% to be listed on an exchange.”
It should cost 0% to be listed on an exchange. https://t.co/KBt1o74Bs9
— jesse.base.eth (@jessepollak) October 14, 2025
Binance initially responded with a now-deleted legal threat, calling the claims “false and defamatory,” but later apologized for its tone while maintaining its position.
Shortly after, Coinbase announced plans to list BNB, a move that drew attention due to its timing amid the controversy.
Former Binance CEO Changpeng “CZ” Zhao, who still holds around 64% of BNB’s supply, welcomed the decision, encouraging Coinbase to list more BNB Chain-based projects.
Moreover, I would urge Coinbase to list more @BNBChain projects. @Binance has listed several Base projects. Don't think Coinbase has listed a single @BNBChain project yet. And it's a more active chain.
— CZ 🔶 BNB (@cz_binance) October 16, 2025
Not a trade. Just recommending, given we are on the topic of being open,… https://t.co/16WkVUM6Om
The event highlights a broader industry push for transparency and fairness in token listings.
Binance recently introduced a community co-governance model, while Coinbase implemented a merit-based listing framework.
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