Sony sign at the Sony Interactive Entertainment offices in Silicon Valley; Sony Corporation is a Japanese multinational conglomerate corporation.

Sony sign at the Sony Interactive Entertainment offices in Silicon Valley. Source: Sundry Photography - stock.adobe.com

Key Takeaways:

Amber Japan has rebranded to S.BLOX under Sony Group, focusing on enhancing WhaleFin’s interface and features.
S.BLOX plans to collaborate with various Sony businesses to expand crypto trading efforts, reflecting Sony’s ambitions in the market.
Established in 2018, S.BLOX is wholly owned by Quetta Web, a Sony subsidiary, with a capital of approximately 1.7 billion yen.

Amber Japan, now rebranded as S.BLOX under Sony Group as of July 1, is enhancing WhaleFin’suser interface and features to reflect Sony’s growing ambitions in the crypto market.

The rebranding follows WhaleFin’s acquisition by Quetta Web, a Sony subsidiary, in August 2023.

BREAKING: SONY to launch #Bitcoin and crypto exchange. pic.twitter.com/c4HP2nCTwp
— Bitcoin Archive (@BTC_Archive) July 1, 2024

S.BLOX aims to collaborate with various Sony businesses to expand its crypto trading efforts, improving user experience and introducing new applications.

Established in 2018 and wholly owned by Quetta Web, S.BLOX is fully invested by Sony with a capital of approximately 1.7 billion yen.

Sony gets ready to launch crypto exchange in Japan with acquired Amber platform https://t.co/Z2E1TNMzkZ
— The Block (@TheBlock__) July 1, 2024

It is registered under the Kanto Local Finance Bureau and is a member of the Japan Virtual Currency Exchange Association (JVCEA).

This move is part of Sony’s broader strategy to stay competitive in the crypto market.

🚨 SONY LAUNCHES S.BLOX CRYPTO EXCHANGE IN JAPAN

Sony is launching S.BLOX, a rebranded version of Amber Japan, a crypto exchange it acquired last year.

New users signing up through Nuro Mobile, Sony's mobile reseller, will receive ¥3,000 in Bitcoin.

S.BLOX will integrate with… pic.twitter.com/SOJhG8Do6C
— Mario Nawfal’s Roundtable (@RoundtableSpace) July 1, 2024

Additionally, Sony has issued warnings to AI developers about using its copyrighted material without proper compensation.

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Fleming Airunugba

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