Trump’s DeFi Platform Makes Headlines with $45M in Token Purchases

Last Updated on December 19, 2024

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Person holding mobile phone with logo of WLFI on screen in front of web page. Source: Timon - stock.adobe.com

Key Takeaways:

  • Crypto Investments Surpass $44M: World Liberty Financial acquired nearly $45M in crypto assets for December, including $30M in ETH, $10M in cbBTC, and smaller amounts of AAVE, LINK, ENA, and ONDO.
  • Trump Family Connections: The DeFi platform lists Donald Trump as “chief crypto advocate” and channels 75% of its net revenues to a Trump-affiliated entity.
  • Strategic Partnerships: Recent deals include Justin Sun’s $30M WLFI purchase and a new AaveDAO-approved protocol enabling asset lending, sharing fees with AaveDAO.

World Liberty Financial, a DeFi platform linked to President-elect Donald Trump, is nearing $45 million in cryptocurrency purchases for December.

Recent acquisitions include $30 million in Ether (ETH), $10 million in Coinbase Wrapped BTC (cbBTC), and $250,000 in Ondo (ONDO), along with smaller purchases of tokens like Chainlink (LINK) and Aave (AAVE).

Despite these significant investments, its native token, WLFI, has struggled, with less than 25% of the $300 million offered being sold.

However, momentum improved after Tron founder Justin Sun invested $30 million in WLFI, becoming its largest investor and joining as an advisor.

The platform, launched in September, describes itself as a DeFi trading hub, with Donald Trump listed as the “chief crypto advocate” and his sons Donald Jr., Eric, and Barron as ambassadors.

A Trump-affiliated entity reportedly receives 75% of its net revenues.

Additionally, AaveDAO approved a proposal allowing World Liberty Financial to create its own version of the Aave protocol for lending and borrowing.

The proposal includes a revenue-sharing agreement and WLFI token allocation.

The project’s high-profile purchases and strategic partnerships aim to enhance credibility and visibility, though its long-term success in the competitive DeFi market remains uncertain.

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Co-Founder / Managing Editor

Adam Morris, the co-founder of Crypto Head and a respected crypto expert, offers insightful commentary and analysis on cryptocurrency, NFTs, and the evolving digital landscape.

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