Telegram Introduces ‘Stars’ Token for In-App Digital Purchases

Last Updated on June 7, 2024

Efe Headshot
Written by
Telegram Mobile Application on the Smart Phone Screen. Source: tashatuvango -

Key Takeaways:

  • Telegram launches “Telegram Stars” for in-app purchases and promotions, enhancing its ecosystem.
  • Stars can be converted to Toncoin (TON) and used to promote apps, with subsidized ad costs to counteract high platform fees.
  • Telegram plans to add gifting features and continues to grow its ecosystem with new tokens and increased user engagement.

Telegram has introduced “Telegram Stars,” a new in-app token for buying digital goods and services on its platform.

Pavel Durov, Telegram’s CEO, announced that mini apps could use Stars for in-app purchases, facilitating an easier payment process.

Developers can convert Stars to Toncoin (TON) via Fragment, a platform for trading Telegram usernames, and use Stars to promote their apps on Telegram.

To counteract the high commission fees from Apple and Google, which are about 30%,

Telegram will subsidize ads bought with Stars, effectively reducing the commission to nearly zero if the Stars are reinvested in app promotion.

This makes it more economically viable to launch apps on Telegram compared to traditional mobile apps.

Telegram plans to add more features to Stars, including options for gifting content creators.

Additionally, the Telegram ecosystem continues to grow with notable developments like the introduction of Tether (USDT) on the TON blockchain and the rapid user adoption of Notcoin (NOT), a “tap-to-earn” token.

TON’s value recently hit a new high, although it has slightly decreased from its peak.

More than 400 million of Telegram’s 900 million users engage with its bots and mini apps monthly.

About The Author

Efe Headshot
Written by

News Reporter

Efe Bravo, a seasoned journalist, delivers compelling insights into the cryptocurrency and blockchain industry.

His articles offer a deep dive into the latest trends, projects, and technological advancements shaping the future of digital finance.

Check Efe out on: