Key Takeaways:
- Prenetics, a healthcare firm, bought over $20M in Bitcoin and plans to expand its crypto holdings significantly.
- The company appointed Tracy Hoyos Lopez, a Trump crypto adviser, and ex-OKEx COO Andy Cheung to key leadership roles.
- Prenetics’ stock jumped 8.7% after the announcement, aligning with broader U.S. efforts to build a national Bitcoin reserve.
Healthcare firm Prenetics, operating in Hong Kong and the United States, has made a bold entry into the crypto space by purchasing over 187 BTC (worth $20 million) at an average price of $106,712 per coin.
The Bitcoin is held in custody through Kraken, and the company plans to substantially increase its holdings to become a leading Bitcoin-holding healthcare firm.
JUST IN: 🇺🇸 Healthcare firm Prenetics buys $20 million worth of BTC and adopts #Bitcoin treasury strategy. pic.twitter.com/sDfWeO7Ev7
— Bitcoin Magazine (@BitcoinMagazine) June 18, 2025
Prenetics also expanded its leadership team, appointing former OKEx COO Andy Cheung to its board and bringing on Tracy Hoyos Lopez, a Trump crypto adviser and Kraken executive, as an adviser.
Lopez, who helped shape President Trump’s pro-Bitcoin stance, cited growing global regulatory clarity and accelerating institutional adoption as key factors supporting the company’s strategy.
Prenetics reported total liquidity of $117 million, including cash, Bitcoin, and short-term assets.
Its Nasdaq-listed shares (PRE) rose 8.7% following the announcement.
This move aligns with U.S. government efforts to establish a “Strategic Bitcoin Reserve” and “Digital Asset Stockpile”, as outlined in a March executive order.
The federal government reportedly already holds ~200,000 BTC from past seizures.
A proposal to expand the reserve suggests using revalued gold certificates in a budget-neutral manner, without impacting taxpayers.