Key Takeaways:
- Over 40% of Coinbase’s code is now AI-generated, with a goal of reaching 50% by October.
- CEO Brian Armstrong has mandated AI integration in engineering workflows, even dismissing employees resistant to the shift.
- Despite AI adoption, Coinbase continues hiring, with nearly half of its 350 open roles being technical and many involving AI.
Coinbase is rapidly expanding its use of artificial intelligence (AI) in software development, with over 40% of its system code now AI-generated – more than double the share since April.
CEO Brian Armstrong expects this figure to reach 50% by October, emphasizing responsible adoption and human oversight.
~40% of daily code written at Coinbase is AI-generated. I want to get it to >50% by October.
— Brian Armstrong (@brian_armstrong) September 3, 2025
Obviously it needs to be reviewed and understood, and not all areas of the business can use AI-generated code. But we should be using it responsibly as much as we possibly can. pic.twitter.com/Nmnsdxgosp
The company’s strategy includes building an “AI-Native” workforce, though Coinbase does not anticipate major staff cuts from its roughly 4,200 employees.
Armstrong said engineers are expected to integrate AI into daily work, and those unwilling to adapt have been dismissed.
AI-driven tools such as Copilot, Claude Code, and Cursor are enabling engineers to complete complex tasks, like refactoring codebases in days instead of months.
While concerns persist globally about AI replacing jobs, experts from the White House and PwC argue the technology will boost productivity rather than eliminate roles.
Coinbase appears aligned with this view, as it is expanding its tech team, with nearly half of its 350 job openings in technical fields – many tied to AI-related roles.
However, industry observers note that AI’s momentum is drawing talent and investment away from crypto, reshaping hiring dynamics across the sector.