Key Takeaways:
- Coinbase and OKX are targeting Australia’s A$1.7B SMSF crypto market with new services offering integrated custody, compliance tools, and professional referrals.
- The U.S. retirement landscape is shifting as President Trump’s executive order encourages broader 401(k) access to alternative assets, including crypto.
- Concerns over potential conflicts of interest arise amid reports linking the Trump family to the newly launched WLFI token, which raised $500M in a private offering.
Coinbase and OKX are making a major push into Australia’s retirement market by launching services tailored for self-managed superannuation funds (SMSFs).
While Australians have long been able to hold crypto in SMSFs, the exchanges are now offering structured products with integrated custody, legal and accounting referrals, and audit-ready record-keeping.
JUST IN: 🇦🇺 Coinbase and OKX launch Bitcoin and crypto products targeting Australia’s $2.8T pension system. 📈
— Bitcoin Archive (@BTC_Archive) September 1, 2025
Retirement account money is coming to Bitcoin. 🔥 pic.twitter.com/wNQVkaqWVH
SMSFs represent around 25% of Australia’s retirement savings, and as of March 2025, they held A$1.7 billion (US$1.1 billion) in digital assets, a sevenfold increase since 2021.
Coinbase has already attracted over 500 waitlist investors, while OKX reported strong uptake after its June launch.
These moves lower barriers for mainstream adoption and mark one of the first concentrated efforts by major platforms to engage with a leading retirement ecosystem.
In the United States, retirement policy is shifting as well. Fidelity pioneered Bitcoin 401(k) options in 2022, though regulators initially warned against them.
That stance reversed in May 2025, followed by President Donald Trump’s August executive order promoting access to alternative assets, including crypto, in retirement plans.
The move has drawn both praise for investor flexibility and criticism over potential risks, especially given the Trump family’s deep involvement in crypto projects like World Liberty Financial (WLFI).
About The Author
Adam Morris, the co-founder of Crypto Head and a respected crypto expert, offers insightful commentary and analysis on cryptocurrency, NFTs, and the evolving digital landscape.
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