Key Takeaways:
- Unstoppable Domains and Blockchain.com have partnered to introduce the DNS-enabled “.blockchain” Web3 domain.
- The “.blockchain” domain aims for ICANN approval, potentially joining established domains like .com and .org.
- The initiative seeks to bridge traditional web and Web3, leveraging Blockchain.com’s user base and transaction history.
Unstoppable Domains and Blockchain.com have announced a strategic partnership to introduce a DNS-enabled Web3 domain, specifically “.blockchain,” aiming for official recognition by the Internet Corporation for Assigned Names and Numbers (ICANN).
This collaboration seeks to bridge the current gap between the traditional web ecosystem and the evolving Web3 space.
We’re teaming up with @blockchain to bring .blockchain to the masses. Together, we’re collaborating on a strategy to DNS-enable the Web3 domain .blockchain in anticipation of next year's ICANN gTLD initiative. pic.twitter.com/cYAhXiBSwU
— unstoppable.secret (@unstoppableweb) June 6, 2024
If ICANN approves their application during the upcoming six-year registration cycle, the “.blockchain” domain could be listed alongside established top-level domains like .com and .org.
The initiative leverages Blockchain.com’s extensive user base and its significant transaction history to facilitate widespread adoption of Web3 domains.
Unstoppable Domains and https://t.co/TVXk3bGwne plan DNS-enabled Web3 domain '.blockchain' https://t.co/9X6sVSu4sm
— The Block (@TheBlock__) June 6, 2024
The partnership is designed to offer a cost-effective, unified naming solution that could greatly benefit businesses and local entities, aligning with Unstoppable Domains’ ongoing efforts to foster a user-centric web environment.
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