Key Takeaways:
- Binance launched a white-label crypto platform for banks and brokerages, offering access to trading, custody, and compliance tools.
- Institutions maintain their branding and client relationships, while Binance handles the backend infrastructure.
- The platform targets growing institutional demand and aims for broader rollout in Q4, following a similar move by Coinbase.
Binance has introduced a new crypto-as-a-service platform aimed at licensed banks, brokerages, and stock exchanges seeking to expand into digital assets.
The white-label solution lets traditional financial institutions integrate crypto trading under their own brand, while Binance manages the back-end infrastructure.
Introducing #Binance Crypto-as-a-Service (CaaS)
— Binance VIP & Institutional (@BinanceVIP) September 29, 2025
A white-label solution for corporates and financial institutions to integrate crypto services with full front-end control, powered by Binance’s unmatched infrastructure and liquidity.
Learn more 👉https://t.co/efBybAglQY pic.twitter.com/Gvsj9iAJCy
This includes access to spot and futures markets, liquidity pools, custody services, compliance tools, and settlement support.
Institutions maintain full control of client relationships and user experience but avoid the costs and risks of building internal systems.
Binance emphasized that demand for digital assets is surging, making crypto access “no longer optional” for traditional finance.
The rollout comes shortly after Coinbase launched a similar product in June, highlighting growing competition in this space.
Select institutions will gain immediate access, with a broader launch in Q4.
The service also offers internalized trading, enabling firms to handle orders internally while still connecting to Binance’s markets when necessary.
A dedicated management dashboard provides monitoring of client onboarding, trading flows, and activity.
Binance argues its model helps reduce operational complexity, cost, and compliance risks, while giving Wall Street firms direct crypto market exposure.
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Efe Bravo, a seasoned journalist, delivers compelling insights into the cryptocurrency and blockchain industry.
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