Strategy’s $78B Bitcoin Bet Now Rivals Amazon’s Cash Reserves

Last Updated on October 8, 2025

Adam Headshot
Written by
Person holding cellphone with logo of Strategy Inc. on screen in front of webpage. Source: Timon - stock.adobe.com

Key Takeaways:

  • Strategy’s Bitcoin holdings, briefly surpassing $80 billion, are nearing the cash reserve levels of Amazon, Google, and Microsoft.
  • Despite shareholder pressure, Microsoft and Meta rejected proposals to adopt Bitcoin when it was priced significantly lower, missing out on major gains.
  • Corporate Bitcoin adoption has surged in 2025, with over 200 public companies now holding the asset, up from fewer than 100 earlier in the year.

Strategy’s Bitcoin holdings have surged to nearly $78 billion, putting the firm’s crypto treasury on par with the cash reserves of tech giants like Amazon, Google, and Microsoft, which each hold around $95–97 billion

On Monday, as Bitcoin hit a record high of $126,080, Strategy’s 640,031 BTC briefly exceeded $80 billion in value

The company’s disciplined accumulation and Bitcoin’s rally have already lifted it above Meta, Apple, and Nvidia in overall treasury value.

While Meta and Microsoftrejected shareholder proposals to add Bitcoin to their reserves when BTC was around $100,000, they missed out on significant gains

Those proposals, led by Ethan Peck of the National Center for Public Policy Research (NCPPR), argued that Bitcoin could protect shareholder value from inflation and currency debasement.

JPMorgan analysts have called Bitcoin and gold “debasement trades,” suggesting both act as hedges against inflation and the rising U.S. national debt, now near $38 trillion. BlackRock CEO Larry Fink, once a skeptic, said Bitcoin could reach $700,000 amid growing macroeconomic fears. 

Strategy’s Bitcoin purchases average $73,981 per coin, giving it roughly $30 billion in unrealized profits, while Tesla remains the only other major firm holding BTC.

About The Author

Adam Headshot
Written by

Co-Founder / Managing Editor

Adam Morris, the co-founder of Crypto Head and a respected crypto expert, offers insightful commentary and analysis on cryptocurrency, NFTs, and the evolving digital landscape.

His extensive experience and features in top-tier publications like Forbes and CNN underscore his deep understanding of the crypto world and its future potential.

Check Adam out on: