Key Takeaways:
- E*Trade will launch crypto trading for Bitcoin, Ether, and Solana in 2026 via a partnership with Zerohash.
- The move aligns with Morgan Stanley’s growing crypto focus, amid supportive regulations under the Trump administration.
- Zerohash will provide wallet infrastructure, as Morgan Stanley joins Wall Street’s broader push into digital assets.
Morgan Stanley’s brokerage platform E*Trade will allow clients to trade cryptocurrencies in 2026, marking a significant expansion of its retail services.
Through a partnership with digital asset infrastructure firm Zerohash, E*Trade users will gain access to Bitcoin (BTC), Ether (ETH), and Solana (SOL) in the first half of the year.
MORGAN STANLEY TO LAUNCH #BITCOIN TRADING NEXT YEAR ON E*TRADE
— The Bitcoin Conference (@TheBitcoinConf) September 23, 2025
THEY HAVE 10 MILLION CUSTOMERS, HUGE‼️ pic.twitter.com/Li8t3MatHk
The move underscores Morgan Stanley’s deepening commitment to digital assets amid favorable regulatory changes under the Trump administration.
E*Trade, acquired by Morgan Stanley in 2020 for $13 billion, has more than 5.2 million clients.
Zerohash, recently valued at $1 billion after a $104 million funding round that included Morgan Stanley, will provide a comprehensive wallet solution and crypto infrastructure for the rollout.
This positions E*Trade against competitors like Robinhood, which has already expanded its crypto offerings through the $200 million acquisition of Bitstamp.
The development reflects a broader Wall Street trend.
Morgan Stanley has already permitted its wealth advisers to offer spot Bitcoin ETFs and continues to explore transactional uses of crypto.
The initiative also aligns with the GENIUS Act, which established a regulatory framework for stablecoin issuers and strengthened institutional adoption of digital assets.
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