NFT Comeback? Snoop Dogg’s Digital Gifts Sell Out Instantly

Last Updated on July 10, 2025

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Bored Ape #6723 NFT seen on the smartphone screen. Snoop Dogg’s NFT. Source: Ascannio - stock.adobe.com

Key Takeaways:

  • Snoop Dogg’s Telegram-based NFT drop sold out in 30 minutes, generating $12 million from nearly 1 million digital collectibles on the TON blockchain.
  • The NFTs, featuring stylized animations and wearable Telegram Gifts, tie into a new track and video titled “Gifts,” prompting speculation about a revived NFT narrative.
  • Despite the hype, the broader NFT market remains weak, with a 61% YoY drop in Q1 2025 trading volumes and another 41% dip over the past 30 days.

Snoop Dogg’s latest NFT drop on Telegram sold out in just 30 minutes, generating $12 million in sales from nearly one million digital “gifts” built on the TON blockchain

The collection, consisting of 996,000 animated collectibles inspired by Snoop’s signature stylevintage cars, cannabis icons, and a digital dog – can be worn on Telegram profiles or exchanged for Stars, the platform’s in-app currency. 

Telegram founder Pavel Durov confirmed the success on X, noting that blockchain minting and a secondary marketplace will go live in three weeks.

To accompany the drop, Snoop released a new track titled “Gifts”, with a music video showcasing the entire collection. 

The rapid sellout sparked renewed speculation about a potential NFT revival, despite the broader market’s 61% decline in Q1 2025 and a further 41% dip in monthly sales volume, according to CryptoSlam.

Zenith, NFT lead at TON, said the drop could mark “a new NFT narrative”, highlighting the appeal of wearable NFTs

Snoop, a veteran in the NFT space since 2021, previously launched collections with The Sandbox and the Snoop Dogg Passport Series, reinforcing his ongoing presence in Web3.

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