Key Takeaways:
- Snoop Dogg’s Telegram-based NFT drop sold out in 30 minutes, generating $12 million from nearly 1 million digital collectibles on the TON blockchain.
- The NFTs, featuring stylized animations and wearable Telegram Gifts, tie into a new track and video titled “Gifts,” prompting speculation about a revived NFT narrative.
- Despite the hype, the broader NFT market remains weak, with a 61% YoY drop in Q1 2025 trading volumes and another 41% dip over the past 30 days.
Snoop Dogg’s latest NFT drop on Telegram sold out in just 30 minutes, generating $12 million in sales from nearly one million digital “gifts” built on the TON blockchain.
The collection, consisting of 996,000 animated collectibles inspired by Snoop’s signature style – vintage cars, cannabis icons, and a digital dog – can be worn on Telegram profiles or exchanged for Stars, the platform’s in-app currency.
🎤 @SnoopDogg’s digital collectibles drop on Telegram sold out in just 30 minutes today, generating $12M in sales. Nearly 1M unique NFTs inspired by Snoop’s iconic style. Blockchain minting and the secondary market go live in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4
— Pavel Durov (@durov) July 9, 2025
Telegram founder Pavel Durov confirmed the success on X, noting that blockchain minting and a secondary marketplace will go live in three weeks.
To accompany the drop, Snoop released a new track titled “Gifts”, with a music video showcasing the entire collection.
The rapid sellout sparked renewed speculation about a potential NFT revival, despite the broader market’s 61% decline in Q1 2025 and a further 41% dip in monthly sales volume, according to CryptoSlam.
Zenith, NFT lead at TON, said the drop could mark “a new NFT narrative”, highlighting the appeal of wearable NFTs.
What does this mean for the NFT Market? 🤔
— Zenith 🩶 (@ZenithTON) July 9, 2025
Well technically it could not mean anything. However, it could be the start of a new NFT Narrative.
Telegram Gifts have the most unique utility and that is the ability to wear them on your Telegram Profile! You can flex on your… pic.twitter.com/nhPypE4UOD
Snoop, a veteran in the NFT space since 2021, previously launched collections with The Sandbox and the Snoop Dogg Passport Series, reinforcing his ongoing presence in Web3.
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Efe Bravo, a seasoned journalist, delivers compelling insights into the cryptocurrency and blockchain industry.
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