3 Billion Mastercard Users Just Got a New Way to Buy Crypto

Last Updated on June 25, 2025

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Bitcoin cryptocurrency with MasterCard plastic electronic cards closeup. Source: prima91 - stock.adobe.com

Key Takeaways:

  • Chainlink and Mastercard have partnered to let 3 billion cardholders buy crypto directly onchain, aiming for broader Web3 adoption.
  • The feature is supported by Web3 firms like Shift4, Swapper Finance, XSwap, and ZeroHash, which provides conversion infrastructure.
  • Mastercard continues to deepen its crypto involvement, including prior partnerships with Kraken and MetaMask for crypto card offerings.

Chainlink has partnered with Mastercard to allow its three billion cardholders to purchase cryptocurrencies directly onchain, aiming to simplify access to digital assets for mainstream users.

This initiative is supported by Web3 partners such as Shift4 Payments, Swapper Finance, XSwap, and ZeroHash, with ZeroHash providing the infrastructure and liquidity for seamless fiat-to-crypto conversions.

The application, currently available via Swapper Finance, is non-custodial and uses account abstraction to enhance user control and accessibility.

Mastercard has been actively expanding its crypto presence, recently launching crypto debit cards with Kraken in the UK and Europe, and partnering with MetaMask for a self-custody crypto card.

It also revealed that 30% of its 2024 transactions have been tokenized.

Mastercard EVP Raj Dhamodharan emphasized strong consumer interest in connecting with the digital asset space.

The partnership reflects growing efforts by traditional finance firms to integrate blockchain technology.

Visa has also advanced similar initiatives, forming alliances with crypto platforms and enhancing digital asset payment infrastructure.

This collaboration highlights the accelerating convergence of traditional finance and blockchain innovation.

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