Healthcare Firm Prenetics Hires Trump Crypto Strategist, Invests in Bitcoin

Last Updated on June 19, 2025

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Key Takeaways:

  • Prenetics, a healthcare firm, bought over $20M in Bitcoin and plans to expand its crypto holdings significantly.
  • The company appointed Tracy Hoyos Lopez, a Trump crypto adviser, and ex-OKEx COO Andy Cheung to key leadership roles.
  • Prenetics’ stock jumped 8.7% after the announcement, aligning with broader U.S. efforts to build a national Bitcoin reserve.

Healthcare firm Prenetics, operating in Hong Kong and the United States, has made a bold entry into the crypto space by purchasing over 187 BTC (worth $20 million) at an average price of $106,712 per coin.

The Bitcoin is held in custody through Kraken, and the company plans to substantially increase its holdings to become a leading Bitcoin-holding healthcare firm.

Prenetics also expanded its leadership team, appointing former OKEx COO Andy Cheung to its board and bringing on Tracy Hoyos Lopez, a Trump crypto adviser and Kraken executive, as an adviser.

Lopez, who helped shape President Trump’s pro-Bitcoin stance, cited growing global regulatory clarity and accelerating institutional adoption as key factors supporting the company’s strategy.

Prenetics reported total liquidity of $117 million, including cash, Bitcoin, and short-term assets.

Its Nasdaq-listed shares (PRE) rose 8.7% following the announcement.

This move aligns with U.S. government efforts to establish a “Strategic Bitcoin Reserve” and “Digital Asset Stockpile”, as outlined in a March executive order.

The federal government reportedly already holds ~200,000 BTC from past seizures.

A proposal to expand the reserve suggests using revalued gold certificates in a budget-neutral manner, without impacting taxpayers.

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