Key Takeaways:
- Trump Media is exploring a utility crypto token and digital wallet for subscription payments on its Truth+ streaming service.
- The initiative is part of a larger rewards ecosystem tied to Truth Social and financial services platform Truth.Fi.
- Trump Media’s crypto push includes ETF plans and a $250M allocation into Bitcoin and digital assets, raising potential conflict-of-interest concerns.
Trump Media and Technology Group, backed by former President Donald Trump, is exploring the launch of a cryptocurrency token and digital wallet to support subscription payments for its streaming service, Truth+.
CEO Devin Nunes informed shareholders that the proposed utility token could initially be used for Truth+ subscriptions, and later applied across Trump Media’s platforms, including Truth Social and its financial arm, Truth.Fi.
🚨NEW: In a letter to shareholders, CEO of Trump Media @DevinNunes announced the platform is mulling launching a utility token for subscription payments and possible other future uses within the ‘Truth ecosphere.’ pic.twitter.com/Sq2a6TdBdi
— Eleanor Terrett (@EleanorTerrett) April 29, 2025
The company had previously filed a trademark for crypto-related software in November.
It has also entered into agreements with Crypto.com and Yorkville America Digital to create exchange-traded funds (ETFs) focused on U.S.-based cryptocurrencies and stocks, set to launch on Truth.Fi.
Earlier this year, Trump Media announced plans to invest up to $250 million in Bitcoin and other digital assets, with Charles Schwab as custodian.
Although Trump transferred his 59% stake in the company to a trust, concerns remain about his influence in these ventures.
Trump’s role as “Chief Crypto Advocate” for World Liberty Financial, a platform in which the Trump family owns 60%, raises ethical concerns.
Additional controversy followed the January 18 launch of the Official Trump (TRUMP) memecoin, which debuted just two days before Trump’s return to the White House.
About The Author
Adam Morris, the co-founder of Crypto Head and a respected crypto expert, offers insightful commentary and analysis on cryptocurrency, NFTs, and the evolving digital landscape.
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