Key Takeaways:
- GameStop may invest part of its $4.77B cash reserves into Bitcoin and stablecoins, per a new board-approved strategy.
- The company’s investment policy now formally allows holding certain digital assets, including Bitcoin.
- Speculation around this move intensified after CEO Ryan Cohen appeared with Bitcoin advocate Michael Saylor.
GameStop Corporation (GME), the video game retailer known for its meme stock fame, may soon invest in Bitcoin and stablecoins, following a unanimous decision by its board.
According to the company’s March 25 earnings report, GameStop’s investment policy now allows holdings in certain cryptocurrencies, including Bitcoin and US-dollar-pegged stablecoins.
An announcement regarding Bitcoin pic.twitter.com/gG8JRarIok
— GameStop (@gamestop) March 25, 2025
The move comes as part of a broader strategy to diversify its assets, potentially using its $4.77 billion cash reserves or proceeds from future debt offerings.
GameStop’s net sales for the fourth quarter reached $1.283 billion, contributing to $3.823 billion in total sales for fiscal year 2024.
Having returned to profitability in fiscal 2023, the company continues to adopt unconventional approaches under CEO Ryan Cohen’s leadership.
Speculation about a crypto investment began in February when Cohen posted a photo with Michael Saylor, executive chairman of Strategy, a firm that recently boosted its Bitcoin holdings to over 506,000 BTC.
Now, with official backing, GameStop seems poised to follow in Strategy’s footsteps and become one of the latest public companies to explore crypto as part of its corporate strategy.
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