Key Takeaways:
- Massive Bitcoin Allocation: Mexican billionaire Ricardo Salinas has increased his Bitcoin holdings to 70% of his investment portfolio, up from 10% in 2020.
- Belief in Bitcoin’s Scarcity: Salinas calls Bitcoin the “hardest asset in the world,” arguing its fixed supply makes it superior to gold.
- Regulatory Challenges: Despite his enthusiasm, regulatory hurdles have prevented Banco Azteca from becoming Mexico’s first Bitcoin-friendly bank.
Mexican billionaire Ricardo Salinas has significantly increased his Bitcoin holdings, now allocating 70% of his investment portfolio to the cryptocurrency.
Salinas, the founder and chairman of Grupo Salinas, first invested in Bitcoin over a decade ago when it was priced at just $200.
⚡JUST IN: Mexican billionaire Ricardo Salinas Pliego says his portfolio is 70% Bitcoin and 30% gold and gold miners, stating he is fully committed to cryptocurrency. pic.twitter.com/MuCBp0SDIK
— ChainDesk (@ChainDesk_) March 5, 2025
Over the past four and a half years, his Bitcoin allocation has risen from 10% to 70%, with the remaining 30% invested in gold and gold mining stocks.
In a March 4 interview with Bloomberg, Salinas emphasized Bitcoin’s scarcity, calling it the “hardest asset in the world” and urging investors to buy and hold it.
He compared Bitcoin’s fixed supply to gold, noting that gold’s supply grows annually by about 3% due to mining, while Bitcoin remains strictly limited.
Salinas, who has a net worth of $4.6 billion, has been increasing his Bitcoin exposure since 2020.
He has also advocated for Bitcoin adoption in Mexico, previously attempting to make Banco Azteca the country’s first Bitcoin-friendly bank, though regulatory challenges have hindered progress.
His Bitcoin-focused stance coincides with his decision to separate Grupo Elektra from Grupo Salinas, a move that grants him greater business control.
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