Person holding smartphone with logo of Rumble Inc. on screen in front of website. Source:

Key Takeaways:

Tether’s Major Investment: Tether invested $775M in video platform Rumble, aligning with its support for freedom of speech and financial independence.
Rumble’s Market Reaction: Rumble’s stock surged 51.6% after the announcement, signaling strong market confidence in the partnership.
Bitcoin Integration: Rumble plans to allocate up to $20M of its reserves to Bitcoin, emphasizing its focus on crypto adoption and innovation.

Tether, the issuer of the largest stablecoin, has invested $775 million in Rumble, a video-sharing platform known for promoting uncensored content as an alternative to YouTube.

Tether CEO Paolo Ardoino emphasized that the investment aligns with the company’s values of free speech and financial freedom.

Tether deeply believes in the fundamental values of freedom of speech and financial freedom.

Our strategic investment in Rumble greatly underscores @Tether_to 's focus in supporting technology and companies that empower humans, delivering independence and resilience to our… https://t.co/vHYVbQJnKk
— Paolo Ardoino 🤖🍐 (@paoloardoino) December 20, 2024

The partnership aims to enhance Rumble’s advertising, cloud infrastructure, and crypto payment capabilities.

Rumble CEO Chris Pavlovski expressed excitement about the collaboration and issued a bold challenge to YouTube, stating his intent to disrupt its global market dominance.

The announcement sparked a 51.6% surge in Rumble’s stock (RUM), which reached $10.90 in after-hours trading.

This partnership also coincides with Rumble’s recent adoption of Bitcoin.

JUST IN: Rumble adopts a #Bitcoin Treasury Strategy and will purchase up to $20 million in bitcoin 🚀 pic.twitter.com/PEPjyFHTDI
— Bitcoin Magazine (@BitcoinMagazine) November 25, 2024

On November 25, the company’s board approved allocating up to $20 million of its cash reserves to Bitcoin, following overwhelming support in a poll conducted by Pavlovski.

This strategic move highlights Rumble’s mission to challenge traditional platforms while integrating cutting-edge financial and technological solutions.

It reflects Tether’s commitment to fostering societal resilience and independence through innovative partnerships, aligning with both companies’ focus on disrupting established markets.