Key Takeaways:
- Jeju Island will trial NFT tourist cards in late 2025, offering perks like travel subsidies and discounts to attract millennial and Gen Z travelers.
- The initiative builds on Jeju’s history of innovation, including its blockchain-based COVID-19 app, and explores NFTs in tourism and other sectors.
- The move aligns with South Korea’s growing crypto adoption, with 15.6 million crypto users and $8.83 billion in NFT sales reported in 2024.
South Korea’s Jeju Island, a renowned tourist destination and UNESCO World Heritage site, plans to launch NFT-based tourist cards in late 2025 to attract millennial and Gen Z visitors.
These digital cards will offer exclusive perks, including travel subsidies and discounts at popular attractions, aiming to boost repeat visits from younger generations.
South Korea’s Jeju Island taps NFT program to attract young tourists: report https://t.co/n3ucmloSIT
— The Block (@TheBlock__) January 6, 2025
Known for its innovative approach, Jeju previously adopted a blockchain-based COVID-19 tracing app and is now exploring blockchain applications across various sectors, such as fishing, museums, and restaurants.
The NFT initiative aligns with a broader resurgence in South Korea’s cryptocurrency landscape.
By late 2024, the country saw a rise in crypto users, reaching 15.6 million, or 30% of the population, alongside a modest recovery in NFT sales, which totaled $8.83 billion.
This marks a strategic effort to integrate blockchain technology into everyday life, modernizing the tourism experience while stimulating the local economy.
Jeju’s natural beauty, including hiking trails and Sunrise Peak, attracts millions annually.
The island’s self-governing status allows it to implement forward-thinking strategies like this NFT trial, reflecting its commitment to technological innovation and its ambition to remain a top destination for tech-savvy global travelers.
About The Author
Efe Bravo, a seasoned journalist, delivers compelling insights into the cryptocurrency and blockchain industry.
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