Key Takeaways:
- Crypto Integration in Real Estate: La Rosa Holdings enables Bitcoin payments for its 3,000+ agents, introducing a 2% fee for crypto payouts.
- Financial Milestone: The company reported a 155% YoY revenue growth in 2024, totaling $51.7M in the first nine months.
- Broader Trend: This move aligns with growing adoption of Bitcoin payments across industries, with the market projected to reach $1.83 trillion by 2030.
La Rosa Holdings, a Nasdaq-listed firm, has announced its plans to enable Bitcoin and cryptocurrency payments for its network of over 3,000 U.S.-based real estate agents.
This initiative, unveiled on December 23, allows agents to receive commissions in digital assets, catering to the growing demand for alternative payment methods.
💡 @larosarealty Embraces the Future of Payments!
— New to The Street (@NewToTheStreet) December 23, 2024
Real estate just got more innovative—La Rosa Holdings is now offering Bitcoin and cryptocurrency payment options to its agents. 🌟🏡💰 @vincemedia1 @deanalarosa @joealarosa
Tap the link for the article👇🏻👇🏻👇🏻… pic.twitter.com/Dh5qZ8TWiL
The company’s real estate platform, La Rosa Realty, facilitates these transactions, offering tools to streamline property deals and client interactions.
La Rosa Holdings has seen significant growth, with a 155% year-over-year revenue increase in the first nine months of 2024, reaching $51.7 million.
Agents can opt for a 100% commission model or a revenue-sharing option, while the company charges a 2% fee for cryptocurrency payments.
🚨BREAKING🚨
— Ash Crypto (@Ashcryptoreal) December 23, 2024
THE REAL ESTATE FIRM LA ROSA
HOLDINGS WILL START BITCOIN
PAYMENTS FOR ITS 3000 AGENTS
IN THE UNITED STATES 🇺🇸 pic.twitter.com/hhnrbSefYk
Additional platform fees start at $60, alongside a $495 transaction fee typically paid by clients.
CEO Joe La Rosa emphasized the potential for this move to generate new revenue streams.
The initiative aligns with a broader trend of cryptocurrency adoption in various industries, as the ecosystem’s value is projected to reach $1.83 trillion by 2030.
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Efe Bravo, a seasoned journalist, delivers compelling insights into the cryptocurrency and blockchain industry.
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