Bitcoin Overtakes Amazon as It Climbs Past $123K

Last Updated on July 14, 2025

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Key Takeaways:

  • Bitcoin hit a new all-time high above $123,000, driven by surging U.S. spot ETF inflows and political momentum during “Crypto Week” in Washington.
  • BTC’s market cap now exceeds Amazon’s, making it the world’s fifth-largest asset, with ETFs acquiring BTC over 20 times faster than it’s mined.
  • Institutional demand and policy clarity signals have solidified Bitcoin’s position beyond speculation, reinforcing its role as a macro hedge.

Bitcoin surged past $123,000 on Monday, marking a fresh all-time high as demand from U.S. spot Bitcoin ETFs and political momentum in Washington fueled a historic rally

The cryptocurrency has now outpaced Amazon in market capitalization, becoming the world’s fifth-largest asset.

Spot Bitcoin ETFs recorded over $2.7 billion in inflows last week alone, with BlackRock’s IBIT crossing $80 billion in assets under management

This wave of institutional interest comes as the U.S. enters “Crypto Week,” where lawmakers are pushing forward bills aimed at regulating stablecoins, clarifying digital asset markets, and banning a central bank digital currency.

The timing of the rally, coinciding with growing corporate Bitcoin holdings and increased government alignment, suggests that BTC is no longer viewed purely as a speculative asset

Bitcoin ETFs are now acquiring BTC at more than 20 times the rate it’s being mined, creating intense upward pressure on price.

With on-chain data indicating strong holder conviction and macroeconomic uncertainty adding to Bitcoin’s appeal as a hedge, the market’s outlook remains bullish, though volatility could intensify as U.S. policy developments unfold.

About The Author

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Co-Founder / Managing Editor

Adam Morris, the co-founder of Crypto Head and a respected crypto expert, offers insightful commentary and analysis on cryptocurrency, NFTs, and the evolving digital landscape.

His extensive experience and features in top-tier publications like Forbes and CNN underscore his deep understanding of the crypto world and its future potential.

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